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‘Beef Up Your Kids’ Lunchboxes with New Menu Ideas from the Meat Institute and Beef Checkoff

Washington, DC – Making a quick bag lunch for kids isn’t hard, but making a lunch that will nourish and be enjoyed by children can be tricky. The North American Meat Institute, a contractor to the Beef Checkoff, has created a new “Beef Up the Lunch Box” series of lunch recipes and menus that incorporate prepared beef favorites likes summer sausage, roast beef, pastrami and corned beef into nutritious and delicious recipes that kids will eat and enjoy and that will help keep hunger at bay during the day.

Good nutrition is essential for proper growth, concentration and learning. Although a peanut butter and jelly sandwich, chips and cookies lunch may tempt children, it offers lackluster nutrition and can’t keep the hunger away like a nutrient-dense menu featuring the complete protein found in meat . Including meat in a meal offers children many key nutrients the protein they need for growth , the most absorbable form of iron called heme iron , which...

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