Walmart, Amazon, Target Named America's Most Ethical Companies
Walmart, Amazon and Target have strong reputations as being “ethical” companies, according to Morning Consult.
Six thousand and six hundred Americans were asked to think of a company that they would consider to be ethically responsible and name the first one that came to mind. Walmart had the most mentions (666), followed by Amazon (450) and Target (301). Rounding out the top 10 are Chick-Fil-A, Starbucks, Apple, Costco, Google, Microsoft and McDonald’s.
A report details what consumers expect from brands in this highly charged political era. There are some issues that brands should steer clear of, and talking about President Trump in any context will harm a brand’s reputation.
“One of the most striking findings in this...
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