Survey Shows US Chicken Consumption Remains Strong
More than nine in ten consumers purchase chicken regularly
Orlando, Florida -- U.S. chicken consumption remains high, and consumers are hungry for more information about the chicken they purchase, according to a new research presented today at the 2018 Chicken Marketing Summit, in Orlando, Florida.
In the two weeks leading up to the survey, 86 percent of consumers ate a chicken meal or snack purchased from a supermarket and 68 percent ate a chicken meal or snack from a food service establishment. Both supermarket and food service establishment consumption numbers increased, 2.3 percent and 1.5 percent respectively, and are at parity with those seen in 2016.
The survey was commissioned by the National Chicken Council (NCC) and conducted online by ORC International ...
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