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This Week in Retail: Overview of Features for the Fourth

July Fourth—celebrating freedom, fireworks, and food.

The holiday weekend is nearly here. Despite a midweek Independence Day this year, which could damper the extent of celebrations and cookouts on the holiday itself, the weekend forecast looks prime for grilling and festivities.

For the current week, beef features are unsurprisingly leading the pack with 28 percent of total protein feature volume. Seafood comes in second with 24 percent, followed by pork with nearly 22 percent. Chicken ads claim 19 percent of total feature volume.

In the beef complex, steak features account for 52 percent of featuring, while fresh ground features make up 25 percent. Urner Barry’s Weekly Retail Feature Beef Index shows current feature prices are, on average, down 4 percent from a year ago. The fresh ground beef category is currently 15 percent lower compared to a year ago. 80% lean features are... 

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