New Menus, Technology Fuel Rise in Restaurant Customer Satisfaction, ACSI Data Show
Texas Roadhouse, Chick-fil-A lead among full-service and fast food restaurants
Both full-service and fast food restaurants are revamping their menus and rolling out more mobile ordering options, to the delight of diners. Customer satisfaction with the Accommodation and Food Services sector overall rises 1.8 percent year over year to a score of 79.4 on the American Customer Satisfaction Index's (ACSI(R) ) 100-point scale. According to the ACSI Restaurant Report 2018, full-service restaurants jump 3.8 percent to an ACSI score of 81, while fast food establishments gain 1.3 percent to a score of 80.
"As the economy improves, consumers have more money to spend, and they're dining out more," said David VanAmburg, Managing Director at ACSI. "At the same time, restaurants are adapting their menus and technology in line with shifting consumer preferences, as millennial tastes for fresh food, mobile ordering, and automated kiosks take hold. The bottom line: Restaurants are working hard to please consumers, and the latest ACSI scores show that it's paying off...
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