Children’s Food and Beverage Market to Continue Growth Through 2027

When it comes to purchasing food, taste is the number one priority for most consumers. For parents, their children’s willingness to eat a given food is a close second. Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, unsaturated fats, clean label, low sugar, and non-GMO. Parents tend to be more health-conscious and choosy about foods for their kids and themselves.

Products free from common allergens – such as nuts, dairy, and eggs...

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