Gen Zs Favor Quick Service Restaurants, Particularly Fast Casual Restaurants
Fast casual menus are more aligned with Gen Z’s food preferences and values
Older Gen Zs, ages 18-24, in the U.S. are discerning when choosing restaurants. Although price matters to this group, their taste preferences and definition of value dictate the type of restaurants they visit, reports The NPD Group. As a result, Gen Zs skew towards quick service restaurants, particularly fast casual, that balance value and focused menu.
In the 12 months ending July 2022, Gen Zs made 5 billion restaurant visits, 4.3 billion visits were to quick...
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