Plant-based Protein Labeling Legal Battle Heats Up in Oklahoma

Upton’s Naturals Co, a plant-based protein producer, and the Plant Based Foods Association are suing the state of Oklahoma for its ‘Meat Consumer Protection Act’ which will come into effect on November 1 and force products to print a label the size of the brand name stating that the product is plant-based.

Upton’s argues the Act is infringing on the company’s first amendment rights, per a complaint filed to a U.S. District Court. This is the second time the parties have taken...

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