Smithfield Foods Brands Company’s Foodservice Business as “Smithfield Culinary”

Smithfield Foods, Inc. today announced the introduction of Smithfield Culinary, a new branding of the company’s foodservice portfolio. Smithfield Culinary – historically recognized as Smithfield Farmland – leverages the corporation’s position as the world’s largest pork processor and industry leader in sustainability, and highlights the involvement and leadership that it has within the culinary community.

Throughout the last several years, Smithfield has experienced significant growth of the company’s foodservice business, prompting the decision to create a dedicated branding that represents all of the company’s culinary-focused initiatives. From establishing chef advisory boards and forming product innovation labs, to partnering with leading culinary schools, Smithfield Culinary has evolved from simply selling products to positioning culinary arts as a key cornerstone of its business model.

“Our company – a leader in pork, value-added protein specialties, and now culinary arts – is driven by those who have a passion for great food blended with insights and ...

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