McDonald’s Creates Customer Experience Team; Names Manu Steijaert Global Chief Customer Officer
McDonald's Corporation announced the creation of a new Customer Experience team to transform the way customers engage with the McDonald’s Brand. This team brings together the Company’s Data Analytics, Digital Customer Engagement, Global Marketing, Global Restaurant Development and Restaurant Solutions, enabling McDonald’s to create an unparalleled customer experience at each physical and digital customer touchpoint.
To lead the new team, McDonald’s has promoted Manu Steijaert to the newly created role of Executive Vice President and Global Chief Customer Officer, effective August 1. Steijaert will report to...
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