Average Easter Spending Expected to be Highest on Record

Consumers plan to spend an average of $179.70 this Easter, the highest figure on record, according to results of the annual survey released by the National Retail Federation and Prosper Insights & Analytics. A total of 79 percent of Americans will celebrate the holiday and spend a collective $21.6 billion, down slightly from last year's pre-pandemic forecast of $21.7 billion.

“With new stimulus funds from the President’s American Rescue Plan, positive trends in vaccinations and growing consumer confidence, there is a lot of momentum heading into the Spring and holiday events like Easter,” said NRF President and CEO Matthew Shay. “Many have figured out how to...

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