Global Economic Conditions Ended 2018 on an Upbeat Note, but Market Conditions Vary Around the World
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence, as reported by the Conference Board, was at its highest level in 14 years, a full seven points above the baseline confidence level of 100. That said, however, 39 of the 64 countries included in the global Consumer Confidence Index, which is produced in collaboration with Nielsen, reported declines in confidence, well above the 19 in third-quarter 2018.
Fast-moving consumer goods (FMCG) and GDP growth was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. In fact, 70% of consumers in Asia-Pacific report feeling feel better off than they did five years ago. Comparatively, only 37% of consumers in Europe believe their conditions have improved over ...
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