Retail Feedback Group Study Finds Shoppers Score Supermarkets Highest in Quality and Variety
The Retail Feedback Group (RFG), a leader in providing actionable stakeholder feedback, today released the 2019 U.S. Supermarket Experience Study. The research found that supermarkets continue to maintain the strongest overall satisfaction score (4.31 on a five-point scale), when compared to Aldi (4.27) and Walmart (3.93). Supermarkets also have the highest scores in quality and variety. However, considering value for money spent, Aldi receives the top score, as well as garners the highest overall satisfaction during the peak traffic hours of 3 p.m. to 7 p.m. (4.30) versus supermarkets (4.27) and Walmart (3.98).
Supermarkets Strong in Quality, Cleanliness and Variety but Score Moderate to Low in Service Supermarket shoppers rated quality/freshness of the food and groceries...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.