Barkley Acquires Smiths Agency to Deepen Its Expertise in the Food & Beverage Category
Barkley, one of the largest independent creative idea companies in the U.S., acquired Smiths Agency, an independent marketing company focused on delivering world-class ideas and strategies for food and beverage brands. Smiths has 45 employees with a client roster that includes Premier Protein, NatureSweet Tomatoes, Spangler Candy (including the Dum-Dums brand), Amy's Kitchen and Eggland's Best Inc.
“We're excited to bring Whole Brand Thinking more broadly into the food and beverage category,” said Jeff King, CEO of Barkley...
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