Technomic: Shifting Definitions of Value Increasingly Include Food Quality and Service

Value remains a vital component in the path to purchase, with 76% of consumers saying it’s a very important factor when deciding where to dine. Technomic’s 2019 Value & Pricing Consumer Trend Report also reveals that roughly one-quarter of consumers say their definition of value has changed over the past two years, with food quality and service, in particular, playing an increasing role in the value proposition.

“As definitions of value continue to evolve, operators will need to renew their focus on meeting, if not exceeding, expectations across all aspects of the value equation—food quality, price, service and atmosphere,” explains Bret Yonke, manager of consumer insights at Technomic. “Moving forward, look for high-traffic, high-volume segments like fast food to further experiment with subscription models, such as...

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