Bojangles’ Names Jackie Woodward Chief Marketing Officer
Bojangles’, Inc. today announced that brand strategist and marketing veteran Jackie Woodward has joined the company as its new Chief Marketing Officer, reporting directly to Jose Armario, Chief Executive Officer. Woodward will work alongside the brand’s respected long-time marketing chief Randy Poindexter over the next several months to ensure a seamless transition. The company recently announced Poindexter’s retirement after 28 years as the iconic brand’s top marketing executive.
Woodward comes to Bojangles’ with more than 30 years of marketing experience in domestic and global markets. In addition to recently serving as Global Chief Marketing Officer for North Carolina-based Krispy Kreme Doughnut Corporation, she also served as ...
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