Consumers Plan to Do More Holiday Shopping In Stores Than Online, Reports NPD

Consumers have relied more on e-commerce since the pandemic began, but that’s changing this year

The number of consumers planning to shop online for the holidays fell from 85% last year to 80% this year, which is the largest ever shift favoring stores, according to the annual holiday purchase intentions survey from The NPD Group. This is also the first year, since before the pandemic, that consumers expect to make more of their holiday purchases in stores (46%) than online (45%). Checkout receipt-based insights from...

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