Burger King Plans to "Reclaim the Flame" and Boost Sales Through $400 Million Investment

Burger King unveiled its “Reclaim the Flame” plan with the hopes of accelerating sales growth and driving profitability for its franchisees.

The plan was developed alongside franchisees and was shared at its annual convention by President of Burger King North America, Tom Curtis.

Burger King will invest $400M over the next two years as it works to “Reclaim the Flame.” $150M will head to advertising and digital investments to “Fuel the Flame” while $250 million will focus on a “Royal Reset” involving...

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