Burger King Plans to "Reclaim the Flame" and Boost Sales Through $400 Million Investment
Burger King unveiled its “Reclaim the Flame” plan with the hopes of accelerating sales growth and driving profitability for its franchisees.
The plan was developed alongside franchisees and was shared at its annual convention by President of Burger King North America, Tom Curtis.
Burger King will invest $400M over the next two years as it works to “Reclaim the Flame.” $150M will head to advertising and digital investments to “Fuel the Flame” while $250 million will focus on a “Royal Reset” involving...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.