Blue Apron Launches New National Brand Campaign
Blue Apron (NYSE: APRN) today launched a new national campaign aimed at building the company’s brand and raising broader awareness for the meal kit category. The new advertising spots highlight the benefits of cooking with Blue Apron, from creating incredible recipes with quality ingredients, to easing the burden of menu and recipe planning.
The creative was informed by extensive segmentation research that was conducted over the last year. This enables Blue Apron to further drill down into customer demographics and insights, as well as identify key audiences that best align with the company’s...
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