A New Way to Sell Frozen Snacks Through Ice Cream Carts
Delhi winter has a different kind of feel to it, with temperatures plummeting to as low as 0°C in the peak months. The chill factor makes consumers swear off ice creams. To make optimum use of this period, India’s ITC Master Chef partnered with Lotte brand-owned Havmor ice cream, leveraging the latter’s fleet of ice cream carts.
These ice cream carts were utilized to sell frozen savories like pizza pockets, burger patties, nuggets and other snacks from ITC’s range of products. It proved to be a...
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