Convenience, Technology and Engagement are the Changing Face of Grocery Shopping in India
Grocery shopping has entered a new era in India, influenced by factors such as the fast-paced changes in technology and evolving consumer behaviour. Here, we explore the key trends that are influencing Indian consumers’ online and in-store grocery shopping habits.
Engaging experiences, convenient deliveryThe pandemic has given rise to a number of ordering and delivery services – bringing home-bound consumers everything from medicines to groceries. Two in five Indian consumers find using online grocery shopping apps convenient. At the same time, nearly two-thirds...
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