Surging Food Prices Turn More Shoppers Into Bargain Hunters

Rising food prices are leading American consumers to fill their shopping carts with cheaper groceries.

Shoppers are seeking more discounts and are switching to lower-cost store brands for cooking oil, frozen food and items in other grocery sections, supermarket executives said. To stretch their dollars, people increasingly are comparing prices at various stores and signing up for savings programs such as automatic delivery that give additional discounts.

The move marks a shift in consumer behavior after shoppers splurged on food earlier in the pandemic. Food companies have said that...

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