Pizza Hut Partners with Contentsquare for Experimentation and Improved Digital Customer Experience
Contentsquare, the leader in digital experience analytics, has partnered with global restaurant chain Pizza Hut, to help the brand optimize customer experiences across its digital channels.
The Digital Ventures team at Pizza Hut leveraged Contentsquare’s customer behavior insights to make meaningful discoveries as to how consumers interact with certain areas of their website.
Since adopting the platform, the team has identified several opportunities to drive experimentation, tailor personalization, and optimize customer journeys across the Pizza Hut site.
In a recent interview, Tristan Burns, Global Head of Analytics at...
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