Retail Fresh Produce Demand Soars, but Landmines Remain During Coronavirus Pandemic 

The COVID-19 situation has created a surge in fresh produce demand in retail grocery, but challenges around foodservice, logistics, macroeconomics, and labor availability pose ongoing threats. While fresh produce sales through foodservice channels have largely dried up, consumers continue to stock up on grocery items, including fresh produce.

Logistics have been strained, both globally and domestically, but the industry is adapting rapidly. The imminent global recession and rapid climb in the value of the US dollar will continue to threaten global demand, even after the virus is contained. Labor availability constraints and increases in...

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