REPORTER: Sustainability: The Deciding Factors For Consumers
The ways in which foodservice is delivering on brand promises to consumers are widening as sustainability is becoming increasingly important. While Nielsen expects shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in categories from resource management to product packaging. On a global scale, 81% of consumers feel that it is “extremely” or “very” important that companies implement programs to improve the environment. Meanwhile, 70% of shoppers would “definitely” or “probably” change their consumption habits to reduce their personal impact on the environment...
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