Restaurant Gift Card Use Trends Up
Gift card season is officially upon us. And though the majority of Winter holiday shoppers are focused on gift cards for top retailers, it’s important not to overlook the growing use of gift cards to popular restaurants and coffeehouses.
In the recent report Eating Trends: Restaurant Use, Packaged Facts states that between 2011 and 2019, the share of adults who buy gift cards overall has declined by five percentage points, to 39%. However, purchase of gift cards specifically for restaurants or coffeehouses is up by three percentage points, to 20%. Usage has steadily increased each year since 2011. As a result, growth in use of restaurant gift cards, much like growth in the use of restaurant coupons, is...
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