Survey Finds Nearly Half of U.S. Diners have Tried a New Restaurant Because of Social Media Posts
MGH, a full-service restaurant marketing agency, today announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.
The survey determined that nearly half (45%) of U.S. diners said they've tried a restaurant for the first time because of a social media post made by the establishment itself, while 21% claimed posts could be a deterrent. Further, 22% said a restaurant's social post enticed them to return.
Results from the study demonstrated that positive restaurant-to-consumer social media engagement often leads to ...
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