Jack in the Box Transforms 'On-the-Go' Dining with Cognizant
Cognizant (Nasdaq: CTSH) announced it is developing a new digital strategy for Jack in the Box® restaurants, one of the largest hamburger chains in the U.S. The initiative includes a mobile app that enhances the brand's "on-the-go" experience by enabling customers to view menus, exclusive promotions, and everyday value deals, find the nearest location, place orders in advance, and pay using their mobile phones. The app is now available for use with all 2,200+ Jack in the Box locations in the U.S.
San Diego-based Jack in the Box partnered with Cognizant digital experts to understand customer requirements, workflows and to create a scalable digital platform. As part of its engagement, Cognizant surveyed customers about their restaurant experiences and preferences. Cognizant worked with industry experts to identify operational efficiencies and best practices. The resulting app, the chain's first, provides ...
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