Analysis Explores Meat and Poultry’s Role in Today’s Food Culture
Food Marketing Institute (FMI) and the Foundation for Meat and Poultry Research and Education , the foundation for the North American Meat Institute , released the 14th annual exploration into how to best optimize meat and poultry’s role in today’s food culture: the way we eat, shop and live. The Power of Meat 2019 explores the financial prowess of the $67 billion category and meat’s overall role in supporting a food retailer’s reputation.
Rethinking the Meat Meal Occasion Promotion
The analysis suggests that food retailers and their meat supplier partners should align their thinking with the shopper who considers his/her meat purchase as a meal occasion and not necessarily relegated to one area of the store. Consumers increasingly shop across the full meat offering, from the meat case and counter, to the frozen aisle and deli. Across all departments, convenience-focused meat and poultry saw ...
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