Church's Chicken Announces U.S. Launch of New Brand Position and Marketing Campaign
Following one of its most successful years in a decade, Church's Chicken® is showing no sign of slowing down on its quest to become America's favorite destination for hand-battered fried chicken, home-style sides, and scratch-made Honey-Butter Biscuits™. The brand is officially announcing the U.S. launch of its new positioning, which invites guests to Savor the Flavor of the South, Texas Style. It's a bold, new direction, with a nod to the storied past for the popular brand that spent much of 2018 preparing restaurants – and guests – for a new marketing campaign across consumer touchpoints, and ...
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