New Acosta Report Finds Nearly Half of Manufacturers Processed a Price Increase in 2018
Pricing Conundrum report explores rising costs in grocery industry, impact on pricing decisions and best practices for price increase acceptance
Grocery prices have steadily increased for the past five years, alongside a recent spike in manufacturing and transportation costs. At the same time, both manufacturers and retailers feel pressure to drive sales at the lowest possible prices in a very competitive marketplace where shoppers have a wide range of options on what, where and how to buy. These factors combined have created a “perfect storm” for manufacturers and retailers, forcing the two parties to work together to mitigate the negative impact of price increases. The Pricing Conundrum, a new report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — investigates this topic and reveals...
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