Kroger and Home Chef Expand Nationwide Retail Rollout and Launch Meal Kit Feature for Online Orders
The Kroger Co. (NYSE: KR) and Home Chef announced today the introduction of retail meal kits to new cities, bringing the weekly rotating meal solution to 500 additional Kroger Family of Stores across the country. Additionally, homechef.com has launched a customizable meal kit feature for online orders, allowing customers to have more flexibility in deciding what's for dinner by providing the choice to change and upgrade recipe ingredients. The feature—the first among leading meal kit brands—offers unprecedented variety for customers.
"Kroger continues to redefine the customer experience and provide new ways to shop for, prep and cook meals through exciting brick-and-mortar and digital experiences," said Robert Clark, Kroger's senior vice president of merchandising. "Last October, Kroger introduced Home Chef retail meal kits, and ...
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