Mintel: Americans Prefer to Excercise Over Eating Healthy
However, Nearly Half of Consumers say They are Purchasing More Healthy Food Than a Year Ago
As Americans look to start 2019 off on the right foot, it seems this year’s resolutions are more likely to see consumers hitting the gym than improving the quality of their diets.
While consumers recognize the importance of a healthy diet, with 60% saying eating healthy food is important as compared to 57% who say the same for exercising, new research from Mintel reveals that Americans prefer to jump-start their healthy lifestyles through exercise. Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy.
When it comes to the actions consumers take to stay healthy, a healthy diet falls farther down the list. The top ways consumers say that they stay healthy is by...
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