When it Seemed People were Growing more Detached from Farming, “Generation Yum” Delivered a Surprise
Young people are living up to the “Generation Yum” label coined by author Eve Turow with their connection to the people, places and practices that raise our food—according to new research from Cargill.
“I’m thrilled that people are deepening their understanding of agriculture,” said Hilary Maricle, co-owner of Maricle Family Farms in Nebraska, U.S., and mom of five. “By creating harmony between farmers and consumers, we can help people appreciate where their food comes from—and how innovative practices are creating healthier, more sustainable farms ...
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