Kroger and Microsoft Partner to Redefine the Customer Experience and Introduce Digital Solutions
The Kroger Co. (NYSE: KR) and Microsoft Corp. (Nasdaq: MSFT) today announced a collaboration to redefine the customer experience using Kroger Technology products powered by Microsoft Azure, the retailer's preferred cloud platform for Retail as a Service (RaaS). Through this innovative partnership, Kroger will pilot a connected store experience and together with Microsoft, jointly market a commercial RaaS product to the industry.
"Kroger is building a seamless ecosystem driven by data and technology to provide our customers with personalized food inspiration. We are identifying partners through Restock Kroger who will help us reinvent the customer experience and create new profit streams that will also accelerate our core business growth. We are excited to collaborate with Microsoft to redefine ...
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